About the Theatre

Nestled in the heart of downtown Johnson City at 215 E. Main St., Wallace Theatre is a vibrant hub for live entertainment and community connection. Founded in 2020 by seasoned performer Chris Maloney, our intimate venue brings a dynamic mix of improv comedy, stand-up, sketch, and film screenings to the stage. Inspired by legendary theaters like Second City and ComedySportz, we offer fast-paced, audience-driven shows that guarantee laughter and unforgettable moments.
Beyond performances, Wallace Theatre is a versatile space available for private events, corporate workshops, and film screenings. Our customizable group workshops harness the power of improv to enhance team building, creative thinking, and workplace dynamics. With a BYOB policy and a cozy selection of soda, popcorn, and candy, we create a welcoming atmosphere for all.
Join us for a night of entertainment or book our 2500 sq. ft. space and stage for your next event. Wallace Theatre is more than a venue—it’s where creativity thrives and community comes alive. We have regularly occuring improv workshops and comedy shows every Friday night, so follow us on social media to stay updated!
You can watch our promo video as featured on ABC TriCities or learn more about the owner below:

Promo Video More About the Owner

History of the Wallace Building

Wallace's Discovered

One of the first renovation projects was to remove the old awning and strip the paint on the brick. We were expecting to find brick behind the awning, and the plan was to install a hanging sign in it's place.

Once the awning was removed, everyone was surprised to find old building signage from the 1950s with the text Wallace's.

Discovering the history and purpose of Wallace's was going to take some research.

Wallace's Shoes

After making a few calls, I was able to find out more about the old building signage. The Johnson City library was able to pull a business directory from the 1950s. It was discovered that Wallace's was a shoe store next to the popular Betty Gay women's clothing store. The Wallace's shoe store was first seen in 1955.

Wallace's Shoes was ultimately dissolved as a company in the 1990s, but the amazing discovery left quite an impact on me.

Wallace Theatre

Before the old signage was discovered, I had already decided on a name and logo for theatre. However, once I saw the original retro logo it made me completely change directions. I really loved the aesthetics and retro look of the old Wallace's logo.

I hired a designer to capture the feel of the logo but update the text to Wallace Theatre. The new logo was meant to have a similar design to the old logo but add a modern touch to it.

In the end, it felt like the decision was made for me.

Drop In On A Show!

We're located in the heart of downtown Johnson City on Main Street. Just a couple doors from Numans Holy Taco, and Black Olive!

Why choose Our Restaurant

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Book a Table

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Our Proffesional Chefs

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Walter White

Master Chef

Sarah Jhonson

Patissier

William Anderson

Cook

Saul Goodman

Ceo & Founder

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Sara Wilsson

Designer

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Jena Karlis

Store Owner

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Matt Brandon

Freelancer

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John Larson

Entrepreneur

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