Wallace Theatre - Downtown Johnson City Theatre

Meet the Owner

Chris Maloney, a Johnson City resident, founded Wallace Theatre in 2020. He grew up in a small town in South Carolina, but he has traveled all over the country.

Chris started his acting career in Jacksonville, FL in 2001. He performed in hundreds of improv shows, led corporate workshops, and trained adults & children in the art of improv. Chris moved to Chicago in 2004 to train at legendary theatres such as Second City, ComedySportz, and Annoyance Theatre. His performance accolades during that time also includes commercials, short film, touring MC/Host for live events, professional storytelling, and a traveling children's theatre company.

Following a career change in 2010 to web marketing & software, Chris made his 2nd move to Chicago in 2014 for real estate investing & tech entrepreneurship. Chris relocated to Johnson City and has re-ignited his passion for improv, live theatre, and film. Chris opened Wallace Theatre to bring his unique expertise to the downtown community of Johnson City.

Shows and Exhibits

Wallace Theatre is committed to providing unique and memorable arts and entertainment for the residents of Johnson City and the Tri-Cities region.

View Event List

Boomtown Improv!

Johnson City's premier improv comedy group. Shows are fast paced and fun featuring short form improv games in the style of 'Whose Line Is It Anyway'. Every show is unique and exciting as the players have no script and adapt to the audience and fellow players. Shows are rated PG-13 with some language & innuendo.

Independent Film Nights

Wallace Theatre has established a partnership with IFC Films, and we will be able to screen new releases featuring the best in independent film. Established in 2000 and based in New York City, IFC Films is a leading U.S. distributor of independent film.

Comedy Showcase

The Local Comedy Showcase features comedy acts from the Tri-Cities region. It includes stand up comedy, storytelling, musical acts, sketch, and more. We focus on home grown talent with performances crafted by local entertainers. Show is rated R as strong language and adult topics will be allowed.

Art Gallery

The lobby of our theatre doubles as a local art gallery. All of the artwork on the brick walls in the lobby is hand crafted by local artists and is available for purchase. Artists that reside in the tri-cities may contact us to display their art in the gallery.

See the Amazing Space

Check out some photos of the new theatre space! Improv Theatre is the specialty here, but there will be a mix of different types of live performance and films.

History of the Wallace Building

Wallace's Discovered

One of the first renovation projects was to remove the old awning and strip the paint on the brick. We were expecting to find brick behind the awning, and the plan was to install a hanging sign in it's place.

Once the awning was removed, everyone was surprised to find old building signage from the 1950s with the text Wallace's.

Discovering the history and purpose of Wallace's was going to take some research.

Wallace's Shoes

After making a few calls, I was able to find out more about the old building signage. The Johnson City library was able to pull a business directory from the 1950s. It was discovered that Wallace's was a shoe store next to the popular Betty Gay women's clothing store. The Wallace's shoe store was first seen in 1955.

Wallace's Shoes was ultimately dissolved as a company in the 1990s, but the amazing discovery left quite an impact on me.

Wallace Theatre

Before the old signage was discovered, I had already decided on a name and logo for theatre. However, once I saw the original retro logo it made me completely change directions. I really loved the aesthetics and retro look of the old Wallace's logo.

I hired a designer to capture the feel of the logo but update the text to Wallace Theatre. The new logo was meant to have a similar design to the old logo but add a modern touch to it.

In the end, it felt like the decision was made for me.

Drop In On A Show!

We currently have events scattered throughout the month. Right now our Facebook events section is the best place to stay updated.

Check our Specials

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Saul Goodman

Ceo & Founder

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Sara Wilsson

Designer

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Jena Karlis

Store Owner

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Matt Brandon

Freelancer

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John Larson

Entrepreneur

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Unique Downtown Entertainment